Digital Advertising

Digital Advertising

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history a...
Storytelling: Branding in Practice

Storytelling: Branding in Practice

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recom...
Martketing: The Heart and the Brain of Branding

Martketing: The Heart and the Brain of Branding

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of t...
British Car Advertising of the 1960s

British Car Advertising of the 1960s

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from appro...
Beyond Satisfaction

Beyond Satisfaction

Every day, inboxes the world 'round are inundated with emails from authors, marketers, podcasters and bloggers all talking about one thing: online courses.Email...