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Digital Advertising

Digital Advertising

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history a...
Martketing: The Heart and the Brain of Branding

Martketing: The Heart and the Brain of Branding

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of t...
British Car Advertising of the 1960s

British Car Advertising of the 1960s

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from appro...