Digital Advertising

Digital Advertising

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history a...
Storytelling: Branding in Practice

Storytelling: Branding in Practice

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recom...
Martketing: The Heart and the Brain of Branding

Martketing: The Heart and the Brain of Branding

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of t...
Beyond Satisfaction

Beyond Satisfaction

Every day, inboxes the world 'round are inundated with emails from authors, marketers, podcasters and bloggers all talking about one thing: online courses.Email...
Sell More Books With Less Social Media

Sell More Books With Less Social Media

Are you struggling trying to be all things to all people on every social media channel to market your books? Learn how using less social media can actually help...