UX Research: Practical Techniques for Designing Better Products



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UX Research: Practical Techniques for Designing Better Products

One key responsibility of a product designer is to conduct formal and informal research to inform business needs and design decisions. But, if you're like many product designers who have come from different professions, you may well lack research fundamentals. If that's the case, this practical book is the primer and desk reference you need.

With it, you'll learn how to perform both quantitative and qualitative UX research in a practical manner without having to become a full-fledged researcher. It's ideal for product designers both in agency and in-house environments.


Details UX Research: Practical Techniques for Designing Better Products

Title UX Research: Practical Techniques for Designing Better Products
AuthorBrad Nunnally
Release Date2nd Dec 2016
PublisherO'Reilly Media
ISBN-10149195129X
EAN9781491951293
FormatPaperback
LanguageEnglish
Pages256 pages
Rating